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  • AMELIORATE Body Skincare System
  • Who Can Benefit?
  • Keratosis Pilaris
  • How AMELIORATE Works
  • Key Active Ingredients
  • FAQs
  • How AMELIORATE Started
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AMELIORATE Body Skincare System

Almond MilkOur mission is ‘Softer, smoother healthier-looking skin for everybody’. Each of our products within our Body Skincare System are designed and proven to do this.

AMELIORATE starts in the laboratory with each ingredient undergoing numerous efficacy tests. Our experts research and combine ingredients to create the perfect ‘recipe’. All AMELIORATE products are clinically proven and dermatologically tested.

Designed for people with the skin condition, Keratosis Pilaris, the unique combination of ingredients within each product also hydrates very dry skin and make normal skin amazingly soft and smooth.

From our unique Exfoliating Body Mitt to our Softening Bathing Powder, our products can be used together or individually but all of our skincare system will help you have smoother, softer healthier-looking skin.

"Not only does AMELIORATE’s solution-orientated range actually work, these innovative, therapeutic products will transform the whole look and feel of your skin beyond recognition the longer you use them." - Beauty Shortlist Awards 2017

AMELIORATE has developed a strong fan base of beauty experts, journalists, bloggers, people with Keratosis Pilaris and those who want perfectly soft, smooth skin. Our customer reviews are second to none and we can’t thank you all enough for your support.

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Who Can Benefit?

who can benefit

AMELIORATE is developed for everybody. From 3 years old to old age, all ethnicities, men and women, those with very dry skin, Keratosis Pilaris or ‘chicken skin’, ingrown hairs and those with normal skin.

As it exfoliates to reveal new skin and moisturises for up to 12 hours, it allows your skin to look and feel its healthiest at all times.  AMELIORATE is for anyone wanting their skin to look and feel the best it can be. 

For those with problem skin, AMELIORATE is specifically designed for and proven to help:

  • Bumpy skin
  • Very dry skin
  • Dehydrated skin
  • Rough skin
  • Ingrown hairs

87% agree their skin feels smoother

94% agree their skin feels softer

97% agree their dry skin feels moisturised

                  Independent consumer trial 2014

"I have suffered with keratosis all of my life and my 11 year old daughter has it on her arms too. I can hardly believe how effective Ameliorate has been for both of us - it is a miracle product! Within 2 days we both noticed a distinct difference and within a week we had smooth arms. You do have to keep using the lotion but as it is a fab moisturiser this is no hardship. A great product and I am so glad I gave it a chance." - Jacqueline 17/8/2016
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Keratosis Pilaris

Do you have Keratosis Pilaris?

KPImage1Keratosis Pilaris, often abbreviated to 'KP', is a very common benign, dry skin condition that affects up to 40% of the population. It is more common in adolescence, gradually decreasing in severity over the years. It is closely related to other dry skin conditions, and tends to get worse in cold weather when the humidity is lower. The condition can vary with the seasons, and sometimes with differing hormonal states, such as pregnancy.

It has a number of forms, the most common being the appearance of rough bumps around hair follicles on the back of the arms. Some redness may be present around the bumps. This appearance gives rise to the common name given to KP of 'chicken skin'. It can also occur on other areas of the body such as the legs, buttocks and face, although it doesn't occur on the palms of the hands or the soles of the feet. Although not a serious condition, many people find KP unsightly and distressing. It varies in severity and there is no recognised cure.

"Over the last 15 years I have used pretty much every single product recommended for Keratosis Pilaris. Nothing has come close to Ameliorate body lotion, it has literally changed my life and hugely boosted my confidence. I would recommend to everyone!" - Sophie, 24/8/2016

What causes Keratosis Pilaris?

KPImage2Causes of Keratosis Pilaris are not fully understood but it is genetic in more than half those affected with it. Hence it is usually found in more than one member of a family.

The skin produces a natural protein, Keratin, which is an important part of its outer layer. KP occurs when excess Keratin is produced, and together with dead skin cells builds up inside hair follicles. This process, called hyperkeratinisation, causes the formation of hard Keratin plugs, causing bumps rather like the appearance of 'goose bumps'. Sometimes, hairs can become trapped in the follicle and coil in on themselves.

Keratosis Pilaris treatment

General advice would include keeping the skin well moisturised especially during the winter months when moisture levels in the air are lower and the problem can become more pronounced. Avoid extreme bathing temperatures and use the mildest soap free cleansers. As tempting as it is, do not pick at the bumps as inflammation and scarring may result. Moisturise with an Alpha Hydroxy Body Lotion to enhance the skin’s cell turnover. You cannot scrub the bumps away, so always be gentle when you exfoliate. Many natural and synthetic loofah type products are too abrasive, actually scratching the skins surface. Irregular shaped granules in many polishes can also cause damage, exacerbating the problem. You can never ‘cure’ KP only manage it; once you stop your routine the Keratin and dead skin cells will build up again in the hair follicle, and the bumps will return, so regular skin ‘maintenance’ is essential.

"I have been using AMELIORATE now for several months however as any KP sufferer knows having a bath is relaxing for the first minute and then panic and worry about how long it's going to take to get moisture back in your skin after. Well panic no more this bath soak is amazing, my skin feels hydrated when I get out and if that wasn't enough my KP has almost gone. This product and range has given me so much more confidence as I can now wear what I want without the worry of my chicken skin" - Laura, 22/1/2016

Click here to see our clinically proven  Body Skincare System

For more information on Keratosis Pilaris you may want to visit the NHS KP page , the British Association of Dermatologists or the British Skin Foundation's website .

If you would like to contact us with your thoughts or questions on KP, then please do fill out our contact form.

Click here for our FAQs.

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AMELIORATE is a system of body skincare products designed to complement each other. You exfoliate and remove the dead skin, cleanse, then hydrate your healthy new skin cells with our unique LaH6 Skin Hydration Complex and other specially selected moisturising ingredients.


AMELIORATE uses two techniques – physical and gentle bio-chemical exfoliants.

Our daily Exfoliating Body Mitt is designed with a unique fabric weave to gently kick-start the exfoliation process - removing dead skin cells and helping to unblock your hair follicles.

Our weekly Smoothing Body Exfoliant uses both Alpha Hydroxy Therapy and Biodegradable Bamboo Granules to simultaneously exfoliate above and below the skin’s surface.

Our Transforming Body Lotions contain Alpha Hydroxy Therapy at optimal levels. Alpha Hydroxy Therapy is a combination of ingredients which together break down the dry skin cells, some of them causing blocked hair follicles or ingrown hairs and helps remove the dead skin.

In our independent consumer trials, 87% of users agreed that the appearance of their skin felt softer and smoother.


Our Nourishing Body Wash and Softening Bathing Powder are soap free and contain ingredients to retain moisture levels whilst washing. Our mild cleansers respect and enhance the skin’s natural lipid barrier.


How It WorksAll of our products (except the mitt) contain our round-the-clock LaH6 Skin Hydration Complex. This is a unique and luxurious, moisturising blend of 6 active ingredients, used at optimal levels to hydrate your skin. In addition each of our products, whether left on the skin or washed off are clinically proven to moisturise your skin for hours after they are used.

Our  Alpha Hydroxy Therapy, within the Transforming Body Lotion, provides intense moisturisation in addition to the LaH6 Skin Hydration Complex. This powerful duo are clinically proven to moisturise for up to 12 hours.

The Smoothing Body Exfoliant contains essential Shea Butter, Coconut Oil and Cocoa Butter in addition to Alpha Hydroxy Therapy and our LaH6 Skin Hydration Complex. Even though it is washed off, this unique and luxurious combination is clinically proven to moisturise for up to 8 hours.

Our Nourishing Body Wash contains our unique LaH6 Skin Hydration Complex with Omega Oil Therapy - natural oils from Starflower and Camelina flowers. Although a shower product, it is clinically proven to moisturise the skin for up to 8 hours.

Our Softening Bathing Powder contains our unique LaH6 Skin Hydration Complex with Colloidal Oat Therapy to moisturise, protect and replenish the skin. Again this bathing product is clinically proven to moisturise for up to 8 hours. The beneficial and active ingredients also have another positive side effect, which is they soften water: in a hard water area this is invaluable for those with dry skin or KP.

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Key Active Ingredients

At AMELIORATE we know that softer, smoother skin is a science.

This means that harnessing the power, potency and potential of each active ingredient and how it will combine with other ingredients is a skill that requires experts. Our scientists take seemingly innocent ingredients eg. Starflower or Borage and mix them with others, using exactly the right amounts to create the perfect product. Products that are proven to work and that give definitive results.

Key active ingredients

  • Vitamin E – An anti-oxidant that provides excellent protection from the damaging effects of free radicals on the skin. Our Vitamin E is plant based.
  • Serine – A naturally occurring amino acid. Serine helps to protect, strengthen and improve the appearance of the skin’s moisture barrier.
  • Sodium Lactate – A highly effective moisturiser with a high water holding capacity. Sodium Lactate is one of the components of the skins ‘natural moisturising factor (NMF)’, essential in the maintenance of natural hydration. Sodium Lactate is the salt of Lactic Acid (carbohydrate based).
  • Milk Protein Complex – This ingredient binds to the dry areas of the skin’s surface acting as an excellent conditioner. It enhances the superior smoothing effect of AMELIORATE Body Lotion and further supports its exceptional moisturising properties.
  • Sorbitol – Naturally found in berries, cherries, plums, pears, seaweed, apples and algae. It helps condition the skin and, like Glycerine, attracts and retains moisture in the skin.
  • Shea Butter – Sourced from Africa, Shea is a gentle yet effective moisturiser, rich in Omega 9 fatty acids.
  • Coconut Oil – Helps to replenish and hydrate, leaving skin feeling soft, smooth and moisturised.  
  • Cocoa Butter – Cocoa Butter helps to reduce skin dryness which helps to soothe and comfort the skin. 
  • Urea – An intensive moisturiser which reduces moisture loss from the skin’s surface. Urea also helps soften keratin and helps the skin to shed dead skin cells. Urea is a simple molecule, which naturally occurs in the body and skin. For skincare use it is synthetically manufactured.
  • Allantoin – Has been used for centuries and is well known for the amazing benefits it can bring to skin. It has a fantastic moisturising ability as well as helping the skin to shed the dead skin cells. An all in one ingredient that delivers smoothing and moisturisation! Allantoin is a chemical compound found in animals and plants. For skincare use it is synthetically manufactured.
  • Omega Oils – Our Borage (Starflower) and Camelina flower omega oils naturally contain essential fatty acids. Essential fatty acids play an important role in maintaining the skins lipid barrier and moisture levels in the skin.
  • Colloidal Oats – Colloidal Oatmeal is great at retaining moisture and soothing dry skin. It also respects and enhances the skin’s lipid barrier.
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No. Animal testing of cosmetics is now illegal in Europe and has been for some time. Ingredients designed for cosmetics use only also come under this ban so thankfully this horrible practice is becoming a thing of the past. All the testing performed on AMELIORATE products (and we did a lot!) were performed on people both for safety and efficacy.


All of our products are suitable for vegetarians but not vegan, as our products contain milk protein.


By law, cosmetic products must be fit for a minimum of three years from manufacture unless otherwise stated. AMELIORATE products have been fully tested to comply with this regulation. We have suggested the product be used within 12 months of opening and this is indicated in the 'open jar' symbol.


No. We do not preserve AMELIORATE products with parabens. Despite some negative press about paraben based preservatives no studies have yet been performed that show parabens to be unsafe. In fact parabens are increasingly being recognised by experts as the safest and most effective cosmetic preservatives available but we do understand that some people still have concerns so we have used alternative preservatives.


Yes. AMELIORATE Body Lotion has undergone a full independent safety assessment and is considered safe to use during pregnancy.


All our AMELIORATE Skincare products have undergone full, independent safety assessments and are considered safe to use on children 3 years and above.


AMELIORATE Body Lotion has undergone a full independent safety assessment and is considered safe for facial use.


AMELIORATE Body Lotion contains Sweet Almond Oil. Almond Oil does not contain the proteins that cause concern for allergy sufferers. However, if you have a severe nut allergy we advise you take medical advice before using any product that contains a nut derived ingredient. AMELIORATE Shower Cream contains no nut derived ingredients.


Dermatologists recommend using sunscreens whenever you expose your skin to the sun. The way AMELIORATE Body Lotion works means your skin may be a little more sensitive to sun so remember to be sun safe.


No, we wouldn’t recommend it. Eczema is a medical condition and should be treated with specific products.


No, Lactic Acid is a weak acid and will only have an exfoliation effect on the outer layer of the skin, the Stratum Corneum. It will help with the removal of the dead skin cells and speed up the natural shedding process but it will not affect healthy, living skin cells. Any excess Lactic Acid will just help improve the moisturising properties.


People who are Lactose intolerant will not have any ill effects from using AMELIORATE products. Lactose is a large sugar molecule that normally breaks down during digestion to smaller, digestable sugars Glucose and Galactone. Although chemically related, Lactic Acid and Lactates as used in AMELIORATE are not sugars and do not perform similar functions in the body so topical application will definitely be no problem for Lactose intolerant individuals.

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Goodbye 'Chicken Skin'!

I spent years looking for a product that would get rid of my own dry, bumpy ‘chicken skin’ (Keratosis Pilaris). I visited doctors, dermatologists, pharmacies, I tried every remedy and potion, but with no luck. Then when my own children developed it too I decided enough was enough. I’d dreamt of products that were not only effective but a pleasure to use for far too long … If I couldn’t find them, I would have to make them myself!

I had already worked out that a scientific approach was necessary and so contacted a leading UK skincare manufacturer and talked to them about my aspirations. Luckily, they shared my enthusiasm and together, with their world-class scientists, we created AMELIORATE – the UK’s first dermatological skincare brand, proven to help rough, dry, bumpy skin.

I’m delighted that AMELIORATE’s innovative resurfacing formulations, unique moisturising blends and clinically proven test results, have been met with high acclaim from industry experts, beauty journalists and bloggers around the globe, resulting in multiple accolades.

But nothing makes me happier than hearing customer’s feedback – some of whom say AMELIORATE has changed their lives, not just their skin.

Mission complete … Goodbye ‘chicken skin’! But guess what, you don’t have to have rough, dry bumpy skin to love AMELIORATE. It gives softer, smoother, healthier-looking skin to everybody!

I wouldn’t settle for second best with my skincare, why should you? It is my pleasure to share AMELIORATE with you.

Annette Luck


@ameliorate_skincare On INSTAGRAM