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  • AMELIORATE Body Skincare System
  • Who Can Benefit?
  • Keratosis Pilaris
  • Dry Skin
  • How AMELIORATE Works
  • Key Active Ingredients
  • FAQs
  • How AMELIORATE Started
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AMELIORATE Body Skincare System

Almond MilkOur mission is ‘Softer, smoother healthier-looking skin for everybody’. Each of our products within our Body Skincare System are designed and proven to do this.

AMELIORATE starts in the laboratory with each ingredient undergoing numerous efficacy tests. Our experts research and combine ingredients to create the perfect ‘recipe’. All AMELIORATE products are clinically proven and dermatologically tested.

Designed for people with the skin condition, Keratosis Pilaris, the unique combination of ingredients within each product also hydrates very dry skin and make normal skin amazingly soft and smooth.

From our unique Exfoliating Body Mitt to our Softening Bathing Powder, our products can be used together or individually but all of our skincare system will help you have smoother, softer healthier-looking skin.

"Not only does AMELIORATE’s solution-orientated range actually work, these innovative, therapeutic products will transform the whole look and feel of your skin beyond recognition the longer you use them." - Beauty Shortlist Awards 2017

AMELIORATE has developed a strong fan base of beauty experts, journalists, bloggers, people with Keratosis Pilaris and those who want perfectly soft, smooth skin. Our customer reviews are second to none and we can’t thank you all enough for your support.

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Who Can Benefit?

who can benefit

AMELIORATE is developed for everybody. From 3 years old to old age, all ethnicities, men and women, those with very dry skin, Keratosis Pilaris or ‘chicken skin’, ingrown hairs and those with normal skin.

As it exfoliates to reveal new skin and moisturises for up to 12 hours, it allows your skin to look and feel its healthiest at all times.  AMELIORATE is for anyone wanting their skin to look and feel the best it can be. 

For those with problem skin, AMELIORATE is specifically designed for and proven to help:

  • Bumpy skin
  • Very dry skin
  • Dehydrated skin
  • Rough skin
  • Ingrown hairs

87% agree their skin feels smoother

94% agree their skin feels softer

97% agree their dry skin feels moisturised

                  Independent consumer trial 2014

"I have suffered with keratosis all of my life and my 11 year old daughter has it on her arms too. I can hardly believe how effective Ameliorate has been for both of us - it is a miracle product! Within 2 days we both noticed a distinct difference and within a week we had smooth arms. You do have to keep using the lotion but as it is a fab moisturiser this is no hardship. A great product and I am so glad I gave it a chance." - Jacqueline 17/8/2016
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Keratosis Pilaris

This page is for anyone with Keratosis Pilaris (or has a family or friend with it) who wants to find out what it is and how to smooth away those bumps. Click on the headings below to find out more:

What is it?

What does it look and feel like?

Causes of Keratosis Pilaris

What can I do about it?

How can AMELIORATE help?


What is it? 

Keratosis PilarisKeratosis Pilaris, often abbreviated to 'KP' or called ‘chicken skin’, is a very common, harmless skin condition that effects about 40% of the population.

It causes small, hard bumps that make your skin feel rough, sometimes with redness or swelling.  They usually appear on your upper arms, thighs, buttocks and face.

The skin produces a natural protein, Keratin, which is an important part of its outer layer. Bumps occur when excess Keratin is produced and together with dead skin cells, builds up inside the hair follicles. Sometimes, hairs can become trapped in the follicle and coil in on themselves causing ingrown hairs.


What does it look and feel like?


Keratosis PilarisIt has a number of forms, the most common being the appearance of rough bumps around hair follicles on the back of the arms. Some redness may be present around the bumps. This appearance gives rise to the common name given to KP of 'chicken skin'.

 It can also occur on other areas of the body such as the legs, buttocks and face, although it doesn't occur on the palms of the hands or the soles of the feet.  It varies in severity and there is no recognised cure although products that help manage the condition exist.

 Skin feels rough, dry, dehydrated and bumpy.


Causes of Keratosis Pilaris?


FamilyCauses of Keratosis Pilaris are not fully understood but it is genetic in more than half those affected. Hence it is usually found in more than one member of a family.

 It is more common in adolescence, gradually decreasing in severity over the years.

 It is closely related to other dry skin conditions, and tends to get worse in cold weather when the humidity is lower.


What can I do about it?


  • Keeping skin moisturised and gentle exfoliation are key.

  • Use a moisturiser with three main ingredient types - Alpha Hydroxy Acids to enhance the skin’s cell turnover, ingredients to provide a barrier and stop water evaporating and those to draw water to the skin – humectants.

  • Hot water strips oils from the skin faster than warm or luke warm water – long and hot showers can do more damage than quick, luke warm ones.

  • Use a skin cleanser rather than soap.  After cleansing, your skin should feel soft, smooth, and healthy. If your skin feels dry, tight, inflamed, or at all irritated, change product.

  • You cannot scrub the bumps away.  Picking can cause inflammation and scarring – use a gentle exfoliant. Many natural and synthetic loofah type products are too abrasive, actually scratching the skin’s surface. Irregular shaped granules in many polishes can also cause damage, exacerbating the problem.

  • Avoid products containing alcohol.

  • Lower central heating, reduce air conditioning, use a humidifier while indoors. 

  • Protect your skin in cold or warm dry air by wrapping up in cotton layers and ‘hide’ your skin.

  • You can never ‘cure’ KP only manage it; once you stop your routine the Keratin and dead skin cells will build up again in the hair follicle, and the bumps will return, so regular skin ‘maintenance’ is essential.


How can AMELIORATE help?

 Ameliorate range

AMELIORATE can help in many ways. 

Our founder, Annette Luck, has Keratosis Pilaris and wanted a solution for herself and her children.  The AMELIORATE Body Skincare System is the result.

Our products are:

  • Dermatologist approved
  • Clinically proven
  • Independently tested by people with KP, dry skin and ingrown hairs

Our products contain active ingredients including:

  • Gentle physical and bio-chemical exfoliators (Alpha Hydroxy Therapy)
  • Barrier and humectant based moisturisers (LaH6)
  • Non-soap, ph-balanced cleansers

Transforming Body LotionOur Transforming Body Lotion is designed specifically for KP skin and must be used twice a day for the first month to get symptoms under control. After a month it can be used daily. 

We have independently tested it on people with Keratosis Pilaris and after 4 weeks of using twice a day 87% saw an improvement in their KP.  94% said their skin was softer, 87% felt their skin was smoother and 97% said their skin was moisturised.

It is the UK’s first product proven to help KP and it does this by exfoliating and deeply moisturising at the same time.  Alpha Hydroxy Therapy exfoliates and removes your dead skin cells whilst our unique moisturising complex, LaH6 contains both barrier and humectant moisturisers, which are clinically proven to moisturise your skin for up to 12 hours.

We make 2 gentle exfoliators, to be used before the body lotion which help it get to work quicker – a mitt and wash off product – your choice which you prefer.

We recommend the Exfoliating Body Mitt is used on dry skin before a bath or shower. It is designed by AMELIORATE and is made from an innovative, fabric weave. This gently but effectively sweeps away dead skin cells to ‘kick start’ the exfoliation process allowing subsequent products to work more effectively.

Our Smoothing Body Exfoliant is also to be used on dry skin. It contains Alpha Hydroxy Therapy, which should be left for a few minutes before rinsing off to allow the Lactic Acid to start work and bio-degradable Bamboo Granules to gently exfoliate.  It also contains our LaH6 Skin Hydration Complex, as well as Shea Butter, Coconut Oil and Cocoa Butter and is clinically proven to increase moisture levels in the skin for up to 8 hours. 

BathProtecting your skin’s natural moisture barrier when you wash is key if you have KP. AMELIORATE’s bath and shower products gently cleanse while also being specially formulated to attact moisture to your skin during washing - the active ingredients stay on your skin and don't get washed down the plug hole!

You can now enjoy long hot baths with our Softening Bathing Powder even if you have Keratosis Pilaris.  It is designed to soften hard water while our unique Colloidal Oat Therapy and LaH6 Skin Hydration Complex are clinically proven to leave your skin moisturised for up to 8 hours.

The Nourishing Body Wash is ph balanced and uses soap-free cleansers in addition to our LaH6 Skin Hydration Complex and Omega Oil Therapy. Together these ingredients respect and enhance the skin’s natural barrier whilst retaining moisture in the skin during washing allowing you to enjoy steaming hot showers and moisturised skin for up to 8 hours.

To see our full list of active ingredients, click here.


Click here to see our clinically proven  Body Skincare System

For more information on Keratosis Pilaris you may want to visit the NHS KP page , the British Association of Dermatologists or the British Skin Foundation's website .

 If you would like to contact us with your thoughts or questions on KP, then please do fill out our contact form.

Click here for our FAQs.

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Dry Skin

If you suffer from dry skin, read on to understand what causes it and what you can do to make it better,


What is it?

What does it look like and feel like?

Causes of dry skin?

What can I do about it?

How can AMELIORATE help?


What is it?


Dry skin
  • Dry skin is very common. For most people it is not a medical or genetic condition but is triggered by external factors.
  • It is caused by your skin losing water.  Your skin has a thin coating of natural oils and other natural moisturisers on the surface, if they are removed, then water evaporates more quickly and your skin dries out.
  • The quantity of natural oils produced by the skin varies from person to person, so some people are more prone to dry skin than others. It also varies in different places on the body and face.
  • Most cases of dry skin are caused by external and environmental factors that strip the skin's protective barrier.


What does it look and feel like? 

  • Dry skin can be invisible to the eye or it can look dry or patchy or it can be scaly or flaky.
  • Skin can also feel tight due to a lack of water.
  • As skin becomes dry it can become more sensitive and may feel itchy.


Causes of dry skin


  • Washing – hot water strips oils from the skin faster than warm or luke warm water – long and hot showers can do more damage than quick, luke warm ones.
  • Soap is an emulsifier which removes the skin’s natural oils from the surface and dries it out.  The more often skin is washed with soap, the more oil is removed, ultimately resulting in dryer skin.
  • Sponges, flannels and exfoliators physically remove your skin’s natural oils.
  • Dry air – usually caused by heating or air conditioning or drier climates, which draw moisture out of the skin
  • Age - dry skin tends to affect older people more.
  • Some drugs have side effects which can dry out your skin – seek your doctors advice if you think this is happening to you.
  • A health condition, menopause or genetic predisposition can also make your skin dry out – seek your doctors advice if you think this is happening to you.


What can I do about it?

  • The moisture on your skin and in the environment is very important to dry skin.
  • Use a moisturiser with two main ingredient types – those to provide a barrier and stop water evaporating and those to draw water to the skin – humectants.
  • Moisturise while skin is damp to lock in water. Moisturising on dry skin is much less effective.
  • Use a ph-balanced skin cleanser rather than soap.  After cleansing, your skin should feel soft, smooth, and healthy. If your skin feels dry, tight, inflamed, or at all irritated, change product.
  • Avoid products containing alcohol.
  • Lower central heating, reduce air conditioning, use a humidifier while indoors. 
  • Some materials such as wool or synthetic fibers tend to irritate the skin and worsen dry skin – wear soft materials such as cotton.
  • Protect your skin in cold or warm dry air by wrapping up in cotton layers and ‘hide’ your skin.
  • Drink water.
  • Eat omega 3 foods to fortify the skin’s natural oil retaining barrier.


How can AMELIORATE help?


AMELIORATE is designed for people with dry skin. The active ingredients within our unique skin hydration complex, LaH6, include both barriers (to stop water evaporating) and humectants (ingredients which draw water to the skin). 

We also include ingredients that are found naturally in the skin’s natural protective barrier such as Serine, Sodium Lactate and Urea, in addition to ingredients whose names might be more familiar, to help replace the lost oils eg. Coconut Oil, Cocoa Butter and Shea Butter. (For a full list including a description and source, please click here.)

Nourishing Body WashIn our wash off products - our Bathing Powder and Nourishing Body Wash - we use ph-balanced, soap-free cleansers in addition to our LaH6 Skin Hydration Complex. Together these ingredients respect and enhance the skin’s natural barrier whilst retaining moisture in the skin during washing and are clinically proven to moisturise the skin for up to 8 hours after use.

Our laboratory thoroughly tests each active ingredient to ensure our products work for very dry and dehydrated skin. Lactic Acid is a highly effective humectant used in optimum quantities in our Transforming Body Lotion which is clinically proven to increase moisture levels in the skin for up to 12 hours.




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AMELIORATE is a system of clinically proven, body skincare products designed to smooth away the bumps and moisturise dry, rough skin caused by Keratosis Pilaris. 

Our simple formula is designed so each step enhances the next: Exfoliate + Cleanse + Transform

When you start using AMELIORATE, you will soon realise that our products have multiple talents - our cleansers and exfoliant also moisturise and our moisturisers also exfoliate - this is why the system works so well, each step is independently working around-the-clock as well as enhancing the next step, to give you the very softest, smoothest, healthiest-looking skin.


AMELIORATE uses two approaches – physical and gentle bio-chemical exfoliants.

Our daily Exfoliating Body Mitt is designed with a unique fabric weave to gently kick-start the exfoliation process - removing dead skin cells and helping to unblock your hair follicles.

Our weekly Smoothing Body Exfoliant uses both Alpha Hydroxy Therapy and Biodegradable Bamboo Granules to simultaneously exfoliate above and below the skin’s surface.

Our Transforming Body Lotions contain Alpha Hydroxy Therapy at optimal levels. Alpha Hydroxy Therapy is a combination of ingredients which together break down the dry skin cells, some of them causing blocked hair follicles or ingrown hairs and helps remove the dead skin.

In our independent consumer trials, 87% of users agreed that the appearance of their skin felt softer and smoother, click here for more results.


Our Nourishing Body Wash and Softening Bathing Powder are soap-free, ph balanced and contain ingredients to retain moisture levels whilst washing, proven to moisturise for up to 8 hours. Our mild cleansers respect and enhance the skin’s natural lipid barrier.


How It WorksAll of our products (except the mitt) contain our around-the-clock LaH6 Skin Hydration Complex. This is a unique and luxurious, moisturising blend of 6 Active Ingredients, used at optimal levels to hydrate your skin. In addition each of our products, whether left on the skin or washed off are clinically proven to moisturise your skin for hours after they are used.

Our  Alpha Hydroxy Therapy, within the Transforming Body Lotion, provides intense moisturisation in addition to the LaH6 Skin Hydration Complex. This powerful duo are clinically proven to moisturise for up to 12 hours.

The Smoothing Body Exfoliant contains essential Shea Butter, Coconut Oil and Cocoa Butter in addition to Alpha Hydroxy Therapy and our LaH6 Skin Hydration Complex. Even though it is washed off, this unique and luxurious combination is clinically proven to moisturise for up to 8 hours.

Our Nourishing Body Wash contains our unique LaH6 Skin Hydration Complex with Omega Oil Therapy - natural oils from Starflower and Camelina flowers. Although a shower product, it is clinically proven to moisturise the skin for up to 8 hours.

Our Softening Bathing Powder contains our unique LaH6 Skin Hydration Complex with Colloidal Oat Therapy to moisturise, protect and replenish the skin. Again this bathing product is clinically proven to moisturise for up to 8 hours. The beneficial and active ingredients also have another positive side effect, which is they soften water: in a hard water area this is invaluable for those with dry skin or KP.

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Key Active Ingredients

Creating a solution for Keratosis Pilaris involves combining Key Actives at the right levels – ingredients that will continually exfoliate, renew and hydrate skin throughout the day and night to reveal soft, smooth healthy-looking skin.

Our expert skincare scientists created all AMELIORATE products using Active Ingredients that are clinically proven to work: to exfoliate, smooth bumps, soften and moisturise rough, dry skin.

Key Active Ingredients

  • Allantoin – Has been used for centuries and is well known for the amazing benefits it can bring to skin. It has a fantastic moisturising ability as well as helping the skin to shed the dead skin cells. An all in one ingredient that delivers smoothing and moisturisation! Allantoin is a chemical compound found in animals and plants. For skincare use it is synthetically manufactured.
  • Barley Extract – A unique, highly concentrated ingredient, chosen for its skin soothing and softening qualities.
  • Biodegradable Bamboo Granules -  Smooth and rounded to avoid scratching and damaging the skin.
  • Cocoa Butter – Cocoa Butter helps to reduce skin dryness which helps to soothe and comfort the skin.
  • Coconut Oil – Helps to replenish and hydrate, leaving skin feeling soft, smooth and moisturised.
  • Glycerine - Glycerine comes from vegetable oils and can be eaten – it’s very sweet. It is a humectant which means it attracts and retains moisture in the skin.
  • Lactic Acid - Lactic Acid is made by fermenting simple carbohydrates. Lactic Acid is proven to soften keratin, to exfoliate and loosen dead skin cells, to draw moisture into the skin and helps the skin to retain moisture for longer.  Lactic Acid is an Alpha Hydroxy Acid.
  • Milk Protein Complex – This ingredient binds to the dry areas of the skin’s surface acting as an excellent conditioner. It enhances the superior smoothing effect of AMELIORATE Body Lotion and further supports its exceptional moisturising properties.
  • Oat Oil - Great at retaining moisture and soothing dry skin. It respects and enhances the skin’s lipid barrier.
  • Serine – A naturally occurring amino acid. Serine helps to protect, strengthen and improve the appearance of the skin’s moisture barrier.
  • Shea Butter – Sourced from Africa, Shea is a gentle yet effective moisturiser, rich in Omega 9 fatty acids.
  • Sodium Lactate – A highly effective moisturiser with a high water holding capacity. Sodium Lactate is one of the components of the skins ‘natural moisturising factor (NMF)’, essential in the maintenance of natural hydration. Sodium Lactate is the salt of Lactic Acid (carbohydrate based).
  • Sorbitol – Naturally found in berries, cherries, plums, pears, seaweed, apples and algae. It helps condition the skin and, like Glycerine, attracts and retains moisture in the skin.
  • Sweet Almond Oil – A natural oil produced from almond kernels that protects the skin, keeping it soft and smooth.
  • Urea – An intensive moisturiser which reduces moisture loss from the skin’s surface. Urea also helps soften keratin and helps the skin to shed dead skin cells. Urea is a simple molecule, which naturally occurs in the body and skin. For skincare use it is synthetically manufactured.
  • Vitamin E An anti-oxidant that provides excellent protection from the damaging effects of free radicals on the skin. Our Vitamin E is plant based.
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No. Animal testing of cosmetics is now illegal in Europe and has been for some time. Ingredients designed for cosmetics use only also come under this ban so thankfully this horrible practice is becoming a thing of the past. All the testing performed on AMELIORATE products (and we did a lot!) were performed on people both for safety and efficacy.


All of our products are suitable for vegetarians but not vegan, as our products contain milk protein.


By law, cosmetic products must be fit for a minimum of three years from manufacture unless otherwise stated. AMELIORATE products have been fully tested to comply with this regulation. We have suggested the product be used within 12 months of opening and this is indicated in the 'open jar' symbol.


No. We do not preserve AMELIORATE products with parabens. Despite some negative press about paraben based preservatives no studies have yet been performed that show parabens to be unsafe. In fact parabens are increasingly being recognised by experts as the safest and most effective cosmetic preservatives available but we do understand that some people still have concerns so we have used alternative preservatives.


Yes. AMELIORATE Body Lotion has undergone a full independent safety assessment and is considered safe to use during pregnancy.


All our AMELIORATE Skincare products have undergone full, independent safety assessments and are considered safe to use on children 3 years and above.


AMELIORATE Body Lotion has undergone a full independent safety assessment and is considered safe for facial use.


AMELIORATE Body Lotion contains Sweet Almond Oil. Almond Oil does not contain the proteins that cause concern for allergy sufferers. However, if you have a severe nut allergy we advise you take medical advice before using any product that contains a nut derived ingredient. AMELIORATE Shower Cream contains no nut derived ingredients.


Dermatologists recommend using sunscreens whenever you expose your skin to the sun. The way AMELIORATE Body Lotion works means your skin may be a little more sensitive to sun so remember to be sun safe.


No, we wouldn’t recommend it. Eczema is a medical condition and should be treated with specific products.


No, Lactic Acid is a weak acid and will only have an exfoliation effect on the outer layer of the skin, the Stratum Corneum. It will help with the removal of the dead skin cells and speed up the natural shedding process but it will not affect healthy, living skin cells. Any excess Lactic Acid will just help improve the moisturising properties.


People who are Lactose intolerant will not have any ill effects from using AMELIORATE products. Lactose is a large sugar molecule that normally breaks down during digestion to smaller, digestable sugars Glucose and Galactone. Although chemically related, Lactic Acid and Lactates as used in AMELIORATE are not sugars and do not perform similar functions in the body so topical application will definitely be no problem for Lactose intolerant individuals.

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Goodbye 'Chicken Skin'!

I spent years looking for a product that would get rid of my own dry, bumpy ‘chicken skin’ (Keratosis Pilaris). I visited doctors, dermatologists, pharmacies, I tried every remedy and potion, but with no luck. Then when my own children developed it too I decided enough was enough. I’d dreamt of products that were not only effective but a pleasure to use for far too long … If I couldn’t find them, I would have to make them myself!

I had already worked out that a scientific approach was necessary and so contacted a leading UK skincare manufacturer and talked to them about my aspirations. Luckily, they shared my enthusiasm and together, with their world-class scientists, we created AMELIORATE – the UK’s first dermatological skincare brand, proven to help rough, dry, bumpy skin.

I’m delighted that AMELIORATE’s innovative resurfacing formulations, unique moisturising blends and clinically proven test results, have been met with high acclaim from industry experts, beauty journalists and bloggers around the globe, resulting in multiple accolades.

But nothing makes me happier than hearing customer’s feedback – some of whom say AMELIORATE has changed their lives, not just their skin.

Mission complete … Goodbye ‘chicken skin’! But guess what, you don’t have to have rough, dry bumpy skin to love AMELIORATE. It gives softer, smoother, healthier-looking skin to everybody!

I wouldn’t settle for second best with my skincare, why should you? It is my pleasure to share AMELIORATE with you.

Annette Luck


@ameliorate_skincare On INSTAGRAM